Big Google Subdomain Change

Posted on September 7, 2011 by admin

Well, at least I feel this is a huge change. It seems that in years past, many companies I have worked with have used subdomains for everything. I guess it was just the trend at the time.

This put everyone in a pickle, as SEO became vital for website performance. The reason? Google viewed subdomains as individual websites. Yes, really…they did.

The Change

Finally, Google has realized that though they now favor a nice directory structure, companies have not been able to adapt as quickly, and change all their subdomains over to directory structures (Ex. clickscrazy.com/services/ as opposed to services.clickscrazy.com)

Google has annouced they are now viewing subdomains as internal links! This is huge!

So if you have subdomains on your website those subdomains now appear within Google Webmaster Tools as links coming from within your own site and not as links coming from other sites.

The Bad

This might be good for many, but could be bad for some. Those who have a high ranking subdomain could be affected. This is pretty uncommon, but those that are using subdomains as primary sites better start making adjustments.

We don’t believe Google has modified their algorithm, which is great, because this gives us time to make changes.

As it is with Google, we won’t know the full impact until it happens. If you use subdomains think about this announcement and decide if you need to work with your webmaster to make changes.

The Importance of Listing your Business

Posted on June 26, 2011 by admin

What do I mean when I say “Listing Your Business”? I mean adding it to the many web site business directories that are available. There tons of websites geared just towards listing businesses in almost every category you can think of.

They most of the time offer free listings for 2 reasons. One, to get consumers to use their website to find businesses or products. Two, to then up sell their free listings, to paid listings to make money. Paid business listings is another story, we can talk about another time.

Many of the business listing web sites available have social features built in. Things like the ability to comment, post status updates & post deals. Some use plugins to integrate with your Facebook and Twitter. Almost all of them feature a review capability, which we know to be extremely valuable to local businesses. Their are even many free Panama City Beach Business Listing web sites that you could be taking advantage of.

So how does this actually help your business, and website performance? In a variety of ways. Your business is helped directly because consumers who might be using these avenues, can now find your business in its appropriate category (Ex. Carpet Cleaners in Panama City). Your website is helped, because almost every one of the sites you can list your business on, will “backlink” to your company web site. Google says “Hey, look at all these other sites linking to this company…”. Of course much of the value of this depends on the quality of the site that is linking to your site.

So you want to get started now I’m sure. There are a few things to note before you do. Many companies try and blitz these business listings. Copy and Pasting the same text about their company over and over again (Ex. We are a restaurant that sells burgers, fries, etc.) To really get good value from free business listings, is to write unique content for each one. This is in addition to ensuring you add photos, and your company logo if applicable.

This is a considerable investment in time. Especially if you take into account any changes that will need to be made to your listing. These are things like new services, etc.

That is why I setup ClicksCrazy.com to offer affordable setup costs, to get you on all the most important business listing web sites. We have put together a list of some of the top business listing web sites we have been talking about.

Google Places/Google Maps
Local.com
Yelp.com
SuperPages.com
Merchant Circle.com
Manta.com

These are just some of the most popular business listing web sites. Are you on them? If not, put together a plan to start making sure you are listed. Remember, the team here at ClicksCrazy.com is always available to help!

Success Story: August Moons, Custom Beds Orlando

Posted on December 6, 2010 by admin

So this is a success story of a ClicksCrazy.com Client, August Moons. August Moons offers Hand Made Asian, Japanese, and Contemporary Wood Platform Beds. They are based in the big city of Orlando, Florida. However, most of their business is generated from their web site, which serves people all around the world.

How have they achieved this?

An aggressive SEO plan is what really drove the success of their online presence. They now rank on the first page of Google for keywords such as “Asian Beds” and “Custom Beds Orlando”.

Yes, success was achieved without any online paid advertising. This takes a long time to achieve, but with persistence, it can be done.

Visit August Moons at www.AugustMoons.com