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What makes a web design company…professional?

by Brandon Welch
Web Designer/Developer & Web Expert
Connect with me: | Facebook | LinkedIn

Easy you say. The website has to look professional itself, and the company needs to sound like they know what they are doing. Well, that is sort of correct. Here is a list of what your Panama City Beach web design company should be doing.

The Website
Your website will most likely have several responsibilities, which will vary by business. For example, if you are a plumber, you expect your website to show that you are a professional company, tell potential customers what you have to offer, then encourage them to contact you. So the website needs to accomplish predefined goals as well as look up to date, maintained and be optimized across all devices.

Social and Engagement
A professional web company will insist you be represented on at least the major social networks. The specific effort and marketing dollars devoted to this again, vary. Let’s talk about our plumber again. Most of the plumbers’ new business will not come from social networking, but, existing customers appreciate the customer service they can receive from their Facebook page. New customers will also appreciate the plumber taking the time to have a page and keep it updated and all that it implies.

Search and Local
Your professional web design company should know what is required to make your business easily found. This does not just mean working towards getting you to appear on the first page of Google. It does mean knowing what online avenues your demographic of potential customers are using to find a companies like yours. Avenues like traditional search engines, business listings and industry specific recommendation websites.

Web Marketing
You should be informed about paid advertising and how you can leverage it to increase traffic to your website or prompt potential customers to call in immediately. Perhaps you could benefit from email blasts, telling existing customers about something new you have to offer. Plumber, we need you here. A plumber could benefit greatly from paid advertising since their ROI is fairly high, and potential customers are likely to call in to get a quote quickly (Because when you need a plumber, you need a plumber) or to get someone to fix their plumbing emergency.

As you can see, your web design company shouldn’t just build you a stunning website. The team assigned to you should be constantly finding ways to increase your performance on the web. They should view your business success as their success, your hardship as their hardship. So, how does your Panama City Beach web design company stack up?