Does Googles +1 Button Impact SEO?
It’s a good question and one that has had everyone guessing since Google’s latest creation has launched.
The answer is…it might
I have read several articles that claim that an SEO management company (Conductor) is claiming the +1 button DOES indeed impact organic results. Why do they say this? One reason is that they have been conducting studies and found that the top five companies or brands that show up organically have about 3 times as many +1’s.
They also found that these companies or brands had about twice as many Facebook Likes. In fact, overall, they found that about 90 percent of the time, the sites ranking at the top organically had the most Google +1’s and Facebook Likes.
Of course there is no absolute proof that this is the case. But it is clear that social engagement overall does have an impact on your search engine rankings.
It may sound a little strange, but I have always thought that Google talks to itself and says “Wow, this person is really active on the web…I like that, I am going to help them rank better”.
The Question For You
Do you have Google +1 on your site? It is not going away and it is not a fade. If the above is true, you want to make sure your not left behind and forced to catch up.